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Professional Resume

                                                             Allison Ford

                                                                       Vancouver, WA, 98665

                                                                      Email: allisontford@gmail.com

                                                                      LinkedIn Profile: Allison Ford | LinkedIn

                                                         

 

PR EXPERIENCE

 

Handel’s Ice Cream          Vancouver, Washington    January 14th, 2021- May 8th, 2021

  • Designed a social media calendar to encourage sales during the summer

 

Fostering Together           Vancouver, Washington    January 6th, 2020- May16th, 2020

  • Wrote press and news releases

  • Designed social media and editorial calendars

  • Designed social media tool kit

  • Wrote master narrative for PR campaign

     

WSU Vancouver Food Pantry Vancouver, Washington    August 24th, 2019- December 16th, 2019

  • Made consumer briefs

  • Designed SWOT analysis’s

  • Designed social media calendars

  • Created consumer profile’s

    

WORK EXPERIENCE:

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​GTMA      Senior Digital Marketing Specialist    Vancouver, Washington   January 17th, 2023 - Present

  • Manage social media presence for 24 clients, including 13 blogs, across Facebook, Instagram, LinkedIn, X, and Google My Business, ensuring alignment with platform best practices and community standards.

  • Serve as the first responder and primary liaison between clients and internal specialists, bridging communication gaps and ensuring the flow of accurate, complete, and properly contextualized information across teams.

  • Monitor platform analytics to track performance, identify growth opportunities, and refine content strategies.

  • Actively communicate with clients to confirm that leasing specials, promotions, property updates, graphics, and design elements are accurate and correctly positioned across social media platforms and blogs.

  • Create and schedule 370+ unique, hyper-local social media posts per month, supporting engagement, occupancy goals, and brand consistency.

  • Develop and share both short-form social content and long-form SEO blog content, optimizing visibility, search performance, and audience reach.

  • Monitor platform analytics to track performance, identify growth opportunities, and refine content strategy based on engagement trends and KPIs.

 

Quad/Graphics     Marketing Coordinator                          Clackamas, Oregon   June 13th, 2022- December 2nd, 2022

  •  I am responsible for day-to-day tactical execution of direct marketing campaigns, print, photography, digital, video, and tactical communication for Safeway and Albertsons

  • I help proof creative material to ensure specifications match those estimated. Use data analysis to cross check for any errors

  • Communicate with the clients’ store directors and on-site advertising specialists

  • Quickly learned how to use internal project tracking software to ensure that all internal parties and the client are meeting schedule dates

  •  Work with all support departments to execute the duties and requests of the Client Services team on behalf of their clients' objectives and support other agency activities on an as-needed basis

 

Portland Trail Blazers @ The Rose Quarter Internship         Portland, Oregon      December 7th, 2021- April 30th, 2022

  • Partnered with Game Operations and Production to bring events to the Moda Center

  • Produced and distributed the Quarterly Newsletter for Part Time Staff

  • Worked with all Part Time Department Leaders to lead bi-weekly raffles for Part Time Staff

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EDUCATION

 

Washington State University Vancouver, Vancouver, Washington     September 2019- July 2021

Graduated July 30th, 2021

 

Clark College           Vancouver, Washington       September 2016- 2019

Graduated March 17th, 2019

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DEGREE:

Bachelor’s degree in Integrated Strategic Communication, 2021

Minor in English, 2021

Associates in Art, 2019

 

AWARDS:

Graduated Summa Cum Laude from WSU Vancouver, 2019-2021

 WSU Vancouver Transfer Achievement Award, 2019-2021        

Clark College President’s list, 2017-2021

 

VOLUNTEER WORK

 

Woodstock Elementary (2015-Present)

  • I help teachers in classrooms, lead reading groups, test children's reading performance, help teachers move classrooms, take classroom photos. I also help supervise children out on recess or during classroom breaks.

 

Clark College Nursery (2018)

  • I would help plant flowers at the Clark College nursery. My duties included planting flowers, watering, untangling vines, weeding, raking, cleaning pots and planting utensils. I also worked in groups to help keep the soil healthy for all plants.

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